Identity & Brand Assets
The identity is that of a research institution: a ruled frame, a Doric shaft, a PA monogram and three page rules. Line art only — no gradients, no dimensional effects, no metallic treatments — so the mark reproduces identically in print, on a book spine, as a document watermark and at favicon size.
Configurations
Three lock-ups
Variants
Bronze, monochrome, reversed
Colour
Institutional palette
Charcoal
Primary type and reversed backgrounds
Antique Bronze
Archive mark, rules and accents
Ivory
Page ground and reversed type
Paper
Secondary surfaces and cards
Rules of use
Applications
- Website chrome, book covers and digital editions.
- Archive documents, research papers and finding aids.
- Video title cards, watermarks and exhibition material.
- Certificates and publishing-rights documents.
- Recolouring outside charcoal, bronze, black or white.
- Adding portraits, flags, political or militaristic imagery.
- Gradients, shadows, embossing or three-dimensional treatments.
- Stretching, rotating or separating the monogram from its frame.
Minimum clear space equals the width of the column shaft on all four sides. Minimum mark size is 16 px on screen and 8 mm in print. The logo always links to the homepage in digital use.